Apple, with some Apple Store logo in front of Earth Day -Field Trip, related to Earth Day

Apple changed the leaves of the Apple logo to green at the Apple Store real store in Omotesando, Ginza, Nagoya, Shinsaibashi, and Fukuoka before the April 22nd Earth Day on April 20.The T-SHIRTS worn by the staff is also green.On the same day, in the Apple Omotesando, a junior program "Field Trip" was held, and a third -year junior high school student at Tottori University enjoyed a workshop using the iPad.

It is always possible to change the leaves of the Apple logo to the earth and wear green T-shirts, but this year, this year, this year, following the previous year.The period will be extended further and will continue until the 28th.Five stores in the logo leaves are Omotesando, Ginza, Nagoya, Shinsaibashi, and Fukuoka, and Shibuya and Sendai are stickers with green logo leaves on the glass part of the store.There is.

The iPhone, iPad, and Macs displayed in the store also have a screen saver for Earth Day, and there are animations that the green earth will be transformed into an Apple logo for Earth Day.

Also, if you use Apple Pay at the Apple Store store, a dollar is donated to the World Protection Fund (WWF) for one purchase.The same is true for purchases using the Apple Store app, and if you use Apple Pay, you will donate $ 1 to WWF (by the way, the use of Apple Pay on the Apple Online Store is not compatible at the moment.I want. No matter what you buy, it is not compatible with Apple Pay, so of course nothing is donated to WWF).

I visited Apple Omotesando for interviews, but on this day, a junior program "Field Trip" was also implemented.Participated in five third -year students from Tottori University's junior high school.You may think that there are so few field trips to 5 people? However, on this day, students at the school visited Tokyo on a school trip and divided into small groups.I was on training.One group goes to the Japan Meteorological Agency and the National Police Agency, and another group goes to JAXA.

The unique training is that the students decide where they want to listen to their own and go to their own appointments.It seems that some groups do not have a leader because the number of teachers who can accompany them is limited.Even if you want to go here, there are cases where the other party is refused, but this group, which planned an Apple Store visit, is lucky, or Apple provides Apple -like programs and field trips.Because it was done, it was a form that the piece fits well there.

In this workshop, the iPad Pro and Apple Pencil will use the app for sketching Tayasui Sketches Pro to add a message of the poster of the flank and fauna that will be extinct. The message that comes with it has the meaning of thinking about the environmental issues that are occurring on the earth and exploring how to solve it, and what can we do now in the workshop itself. It is a place to discuss. I felt this idea was very important. Because it suggests that everything that is made by moving hands is not an equal creative. Many IT writers/journalists who usually send information on Web media and the like report that iPhone and iPad are creative tools. Use them to make videos, and they instruct them to take pictures and inspire them to post them on SNS and blogs. However, in most of the cases introduced there, the process of thinking necessary to demonstrate creativity is sloppy. Isn't it really creative when you arrange beautiful images and videos without being critically grasped or examined? I haven't expressed anything. In such a situation, this workshop gave hints on what the iPhone and iPad were really creative to be able to do (but I would never tell you). The author has visited the field trip many times, but the approach of all participants, including the staff, facing this big problem was especially surprising.

The motifs were borrowed from the Ministry of the Environment's website and the WWF JAPAN website.The Ministry of the Environment provides a system that allows users to share information on creatures called "Ikimono Log", and WWF JAPAN has various images and videos of various creatures along with the current activity report on the staff blog.It is posted.From there, download the image that is the material, import it into Tayasui Sketches Pro, and trace the creatures using Apple Pencil.

… And before that, a special event was held on this day.Actually, this field trip, the start was at 9:30, prior to the opening time of Apple Omotesando, but since the staff is a cornerstone, why don't you try to welcome you during the opening time?You will be sent.Then, just as a rare chance, the students went to the entrance.We welcomed the customers who were waiting for the store with a high touch.It seems that this kind of response is not in the customer service manual, and it seems that you will be angry if you do it without permission, but does the Apple Store incorporate practical methodology on site?It may be that the initiative of Apple Store as a community space, which I pointed out in my article again, is reflected.

After returning to the field trip, the five and the staff looked for the material while paid to the theme, and used the iPad Pro and Apple Pencil to get into the work.It was very familiar to the operation, probably because I usually use it.

After one hour, the results were announced.I will introduce the contents of the poster drawn and the message attached one by one.Every student has a sense of problem of ourselves to create the future, and is a straight that not only humans live on the earth, such as "for the future to protect nature!"The intention has been transmitted.Instead of a bad sense, it was full of compassion for the "others" living together, and we were full of the spirit that we should not go to "exclusion".

Finally, a certificate of completion and a band with a USB memory containing results.In the annual commemorative photo, the Apple logo with green logo leaves was backed in the background.

前述の通り、ロゴの変更、T-shirtsの着用、そして、Apple Payを通じてのWWFへの寄付は28日まで実施される。また、「環境」のWebサイトも更新されている。こちらでは、Appleの現在の環境問題への取り組みがQ&Aの形式で紹介するとともに、使用済みのiPhoneを分解するロボット「Liam」の稼働状況の報告などが掲載されている。なお、Apple製品は、Apple Store実店舗かオンラインでリサイクルできる。他社製スマートフォンを下取りに出すことも可能で、デバイスが回収条件を満たす場合は、Apple Storeギフトカードがプレゼントされる。この機会に、環境問題に触れながらApple Storeを尋ねてみるのも良いのではないだろうか。