"Mirror" is serving customers, infiltrating the next -generation apparel shop in Kansai for the first time in Kansai

"Society Miller" that reads the product tag and suggests items

Online site "Dot Este" (operated by Adastria / Headquarters: Shibuya -ku, Tokyo), which has popular brands such as "Lawries Farm" and "Nicoand". The OMO -type store "Dot Esti Namba City" (Chuo -ku, Osaka), which combines the site and the actual store, opened on December 3rd and looked into it. [Photo] The fitting room where the lighting changes to all six colors is also an OMO type store, which combines the merits of a web store where you can enjoy shopping at your own pace, and the merits of the actual store where you can actually pick up products and shop. A new store style that has been made. In recent years, online shopping, such as "Amazon" and "Rakuten", has become a part of people's lives. This is the first store in Chiba in 2021 and the third store in Japan following the second store in Tokyo. More than 30 LCD screens are lined up in the store, and it is finished in a space as if a time slip in the near future. There are various screens, such as the coordination of popular staff selected by store staff nationwide, such as "Staff Board", and those that introduce items that introduce items. The biggest attraction of the store is that the product is arranged according to these screens, etc., so that you can compare while looking at the real thing. On this day, the reporter who wanted a knit went to a corner where the colorful knit was lined up, and succeeded in selecting the knit safely, referring to the explanation on the screen installed next to it. The compatibility with another product in the store is also easy to understand, so I just picked up other items. In addition, one of the highlights of the store, the signage mirror, is a perfect service when you are lost in purchasing because it proposes coordination ideas when you hold the item tag. There are functions that record the back as a video, and a function that allows you to enjoy shopping in conjunction with the purchase history of the online store, so you can enjoy a mysterious feeling as if you were receiving a generous customer service in front of the mirror. Mr. Yamakawa, the manager, said, "I hope that it would be nice to be able to serve customers and exchange in real stores, Osaka. It is located at the station terminal, and the frontage of the store is large, so please feel free to come and enjoy it. " Business hours are from 11:00 noon to 9pm.