「BASE」が拡張機能「Google 商品連携・広告 App」の提供を開始

■ What is the extension "Google Product Linkage / Advertising App"?

This is an extension that has been renamed to "Google Product Linkage / Advertising App" by updating the "Google Product Linkage App" that was launched on March 30, 2021.

Until now, it was provided as a function to link the product information of "BASE" to Google Merchant Center * 1, but with this update, from opening an advertising account on this function to Google Shopping advertisement "Smart Shopping" You can now even publish the "Campaign". In addition, "BASE" member store information and conversion tracking * 2, which originally need to be set manually by "BASE" member stores when placing ads, are automatically set.

With these updates, even those who are new to advertising can easily use it. We will support "BASE" member stores so that more people will be aware of the product by advertising and it will lead to attracting customers and expanding sales channels.

In smart shopping campaigns, various ads created using product feeds by Google's machine learning capabilities will be displayed on various networks such as Google Search Network (listing), Google Display Network (banner), YouTube, Gmail, etc. increase. Google's system tests your specified image and text assets in different combinations and automatically selects and displays the most relevant ads.

■ "Google Product Linkage / Advertising App" Function Overview

Offer start date: Wednesday, October 6, 2021

URL: https://apps.thebase.in/detail/115

Target: "BASE" member stores

■ Features of "Google Product Linkage / Advertising App"

Until now, it was necessary to link product information to the Google Merchant Center and separately open an advertising account, place an advertisement, and edit it on Google's service. By using this function, you can place Google Shopping ads from the opening of an advertising account on the function, and you can edit the ads and view the reports (results). In addition, conversion tracking, which should be set manually by "BASE" merchants when placing ads, is also set automatically.

"BASE" will continue to strengthen the attraction of customers and expansion of sales channels of "BASE" member stores, and provide an environment where all domestic and overseas customers can enjoy convenient and attractive online shopping.

* 1 Google Merchant Center: A tool that allows you to register shop and product information in the Google Merchant Center to use Google Shopping ads, free listing of Google Shopping tags, and other Google services.

* 2 Conversion tracking: A tool for understanding user behavior (product purchase, etc.) after an action on an advertisement.

・ Google and the Google logo are trademarks of Google LLC.

that's all

What is the e-commerce platform "BASE"?

"BASE" is an online shop creation service used by 1.6 million shops, including the administration of individuals and corporations that make things, local governments that support regional revitalization, and shopping where you can purchase the products of the shops opened there. An e-commerce platform that provides apps. We provide services optimized for the use of individuals and small teams, and in a survey of the cart-type online shop opening service used when opening an online shop within the last year, we have been opening an online shop for 4 consecutive years. We have won No.1. (February 2021 Survey contractor: Macromill) ○ Internet shop creation service "BASE" https://thebase.in This is a web service that anyone can easily create an online shop. There is no fixed plan such as initial cost and monthly cost, and a fee is charged only when the product is sold. The feature is that you can use it for free and without risk until the product sells. It has functions necessary for operating an online shop such as a payment function that is easy to introduce, a fashionable design theme, and a transaction analysis tool, and it has been difficult to start an online shop due to various reasons such as cost, web technology, and time. You can also feel free to get started. Since you can operate an online shop with simple operability, those who plan, produce, and manufacture products can handle sales while making things.

○ Shopping app "BASE" https://thebase.in/sp The shopping app "BASE" is a smartphone app used by 8 million users. Purchasing a wide range of products such as trends, fashion, interiors, entertainment / hobbies, cosmetics, home appliances / smartphones, sports / leisure, food / beverages (including agricultural products such as vegetables and fruits, and fresh foods such as meat / fish). I can. If you would like to sell products through the shopping app, you can register from the online shop creation service "BASE" (https://thebase.in).

Through owned media "BASE U" and official SNS, we will introduce new functions of the extended function "BASE Apps", how to use them, interview articles of "BASE" member stores, etc. We are disseminating the know-how to operate the shop.

・ Owned media "BASE U" URL: https://baseu.jp

・ Twitter @BASEecURL: https://twitter.com/BASEec

・ Instagram @BASEecURL: https://www.instagram.com/baseec

[Company Profile] Company Name: BASE Co., Ltd. (English notation BASE, Inc.) Representative: Yuta Tsuruoka, Representative Director and CEO Location: 3-2-1 Roppongi, Minato-ku, Tokyo 106-6237 Sumitomo Real Estate Roppongi Grand Tower 37F Established: December 11, 2012 Fund: 8,548.06 million yen [As of June 30, 2021] UR L: https://binc.jp Business Contents: E Planning, development and operation of commerce platform "BASE" Related company: PAY Co., Ltd./BASE BANK Co., Ltd. BASE is an online shop creation service under the corporate mission of "Payment to the People, Power to the People." Through "BASE", we will work to build an environment where economic activities are actively carried out, and as a partner to expand the possibilities of individuals and small teams, we will be close to your activities.