I didn't have the consciousness of advancing DX.

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From the left, Taihei Kobayashi, Representative Director of SUN ASTERISK and Representative Director of Nissan Car Rental Solution

SUN ASTERISK, which has about 1,500 IT human resources, of which about 1,300 overseas engineers, such as Vietnam, account for such a unique company. He has been involved in corporate DX and has been working on digitizing businesses a lot (Reference: How was 1500 multinational IT groups born in a popular company in Vietnam in 5 years)? The company's Representative Director of the company will be a moderator and talks with a project representative of a famous company to find out how DX was realized. [Image] The app developed by Nissan Rent -A -Car is Satoshi Okamoto, CEO of Nissan Car Rental Solution, which develops the "Nissan Rent -A -Car" brand. When using a rental car, a procedure such as presenting a license or entering documents is required at the store. The Nissan Rent -A -Car Official App, which has been provided since April 2021, to be able to complete them with user devices. The procedure from reservation to return can be performed with the application, and a "cellpholic go" function that allows you to use the license and smartphone app that you have registered in advance as the key to the car, can be used directly without the clerk (completely non -face -to -face). ing. It is an example of digitalization, but the starting point of the system was "improving customer experience", and the result was DX. With the background of the development of the app and the hardships of the app, we will consider digitalization hints that companies do through dialogue between the two.

How did you have the development of "I don't have the consciousness of advancing DX"?

Kobayashi: What kind of background of the Nissan Rent -A -Car App started? Okamoto: It was the beginning of aiming to improve the customer experience. The feature of the app is that there is no consciousness of advancing DX, and this time the procedure can be completed in a completely non -face -to -face, but it has not been searched for this form due to corona evil. Rental car business is an industry that is difficult to differentiate. The models to be handled do not have a difference in any brand, and at the end they return to prices and customer convenience. Among them, in order to increase customer convenience, we had "self -check -in", which had customers perform the procedure before departure digitally. Kobayashi: Certainly, the procedure is certainly gone, and customers can reduce waiting time, so customer convenience will increase. As an employee, it will be easier to simplify the rented operation, so I think both parties have benefits. Okamoto: That's right. So, first of all, it is a form of developing a self -check -in system on the browser. Kobayashi: Digital utilization and DX were not always in mind from the beginning, but as a result of improving customer experiences, we arrived there. I think this perspective is very important, for example, the platform "BASE", for example, starts with a pure question that retailing can open an online shop more easily, which result in DX. I think it was. This is the same this time. DX tends to be the main purpose of gaining itself, but it should be a big hint to start by simply facing users and raising customer experiences. Okamoto: Once your work is abstracted and divided between what you need and what you don't need, you will see the customer experience and value you need to leave. There are almost no customers who rent a car and want to do that procedure. Securing a means of transportation is the biggest value for customers, so it would be better to thoroughly reduce the other procedures. Kobayashi: The project started this way, and we were involved, but at first we did not expect app development with browser -only services. Okamoto: Yes. It supports two types of OSs and needs frequent major updates, so it's difficult in terms of cost. However, there is a limit to improving customer experiences, such as having a hurdle in acquiring license information in the browser. In addition, the "Self -Ride Go" project was also promoted in parallel, but the app was optimal to realize this, so I steered from the browser to the application development.