Mickey Mouse's Alexa -based "Hey Disney!"

　Amazon.COM, unlike Apple and Google, which compete in the voice assistant market, offers the Alexa Custom Assistant, a white label (Note 1), a company based on its own voice assistant, Alexa.By utilizing Alexa Custom Assistant for Hey Disney!, Disney allows guests to talk to DISNEY's unique voice assistants instead of Alexa, and the Disney brand can be pushed out.This is "important in enhancing brand value," said Adam Light, an analyst of a research company IDC.

* Note 1: To be able to sell products and services developed by a company as their own brands.

　Walt Disney World Resort hotel guests can order room service on Hey Disney!, Ask about guest room equipment and amenities, and ask for park opening hours and events.Thanks to voice assistants, hotel staff will save time to answer frequently asked questions.

　Disney has been experimenting with various new technologies in the park, and in 2014, the wristband -type device "MagicBand" was introduced.Enrollment can use this device as a hotel room key.As a replacement for credit cards, it can be used to pay the product purchase price.

　Hey Disney! Is not only for hotel guests.In the United States, the Amazon Echo series purchasers will be able to purchase and use Hey Disney! From the Market Place "Alexa Skills Store" if it is a supported model.Hey Disney! Provides a variety of features, such as jokes with the voice of popular Disney characters, talking and talking about the story.However, the selling price of Hey Disney! Is unknown at this time.

　Voice assistants have become popular in recent years.According to data from Insider Intelligency, about 128 million people use voice assistants at least once a month in the United States in 2020.This is about 11 compared to 2019 (about 115.2 million).It will increase by 1 %.The research company GARTNER expects 50 % of Knowledge Workers to use virtual assistants on a daily basis by 2025.In 2019, this ratio was 2 %.

　R. Rei One, a CEO of Contellation Research, a research company, will continue to Disney and Amazon..It is expected that there will be a similar case as the COM partnership.Google has not tried to provide the voice assistant "Google Assistant" used in the smart speaker "Google Nest" as a white label.Apple has also taken the same posture for the voice assistant "Siri".Disney and Amazon.If the COM alliance succeeds, this situation may change.

　"Disney and Amazon.Wan explains that COM alliance is a good example of content, network, and technical infrastructure. "Specifically, Disney has content, Amazon.COM offers technology, and both companies combine customer networks.

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