[Special feature] What is web3? What is the new revolution on the Internet?

The word web3 has been heard in various places.According to Google Trends, Japan has been mentioned suddenly since November last year, and the number of searches increased at a stretch in December and January.This is the same trend in the world, and it has been a big excitement since the latter half of last year.

In the report published in December, the US Investment Bank Goldman Sachs was "Web2.0 is approaching from the middle to the second half.The flow of the Web3, like the evolution of computing, may change the Internet industry structure much more than the various regulations that are currently being discussed.

The entrepreneurs who have grasped the chance on the Internet seem to be looking for the Gold Rush again, referring to the Web3 one after another.Web2.Facebook, which can be said to be a symbol of 0, has changed the company name to a meta and suggested that it will concentrate on Metahase, an important factor in Web3.

According to Andrew Chen, a general partner of famous VCs Andrisen Hollowitz, "People who think that web3 is a temporary trend or bubble, many legal startups are pivot in this area.Ignore it. They are experts in games, communities, social, creator economy, etc., and will be very wild in 2022. "

Web3 is web1.0, Web2.It is a new version of the Internet that draws the flow of 0, and we will realize "the Internet swallow everything" in a new dimension.A large number of entrepreneurs are stepping into the Web3 world.What is the realization of a new Internet?I will explain.

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Great evolution of the second Internet

More than 50 years have passed since the Internet was born, but we have generally used it in the late 1990s.At a tremendous speed, it became indispensable to the world, but it has also changed.

The original Internet was the Internet of "information", and it was a basic usage to read the information sent by someone.The prototype of the Internet media was also made at this time.This is web1.0 (later web2.1 for 0.Although it was called like 0), the main function was to read READ =.

Then web2.There was a time when the word 0 was swept.In the middle of the 2000s, blogs and social media started one after another, and with the advent of smartphones, not only receiving information but also "sending" themselves became the way to enjoy the Internet.Web2.0 means that Write = writing has been added in addition to READ.The static Internet has become bidirectional.

And web3 refers to the Internet with a blockchain incorporated.Blockchain provides a structure of trust.The blockchain brings verbalization possibilities by its transparency, which creates a "economy" based on trust.The Internet, which has continued to develop, is finally economically, in parallel with the real world, and evolves into a place where people live.It is expressed in the way of trust.So what is the "trust" that the blockchain is realized?

Revolution of blockchain

The blockchain was developed in 2008 as a Bitcoin background technology by a person called Satoshi Nakamoto.It is a type of so -called database, but it is a mechanism that records data for each block and blocks like a chain, requires an advanced calculation in the connection part, and then modifies a part later, and then follows the block that follows.It is necessary to rewrite everything, it is virtually impossible, and it has excellent tampering performance.

In addition, it is a distributed database that anyone can participate in nodes, and is designed with a trassless design that does not require a specific administrator.There are various types of data records, but people called minor provide computational skills and receive rewards as their rewards.This incentive accelerates.In addition, since all the transaction history has been published, it can be said that it is a database that can be verified and transparent.

It was difficult to tamper, altitude dispensed, transparent, had no administrators, and Bitcoin was born as a digital currency, and similar currencies (cryptocurrencies) were born one after another.And the blockchain called Ethereum is to put something other than currency on this blockchain.Ethereum had a distributed application (= dapps) with the invention of a smart contract that puts a program on a blockchain.Dapps has been published, so it has been transparent, verified, and has been used by people who are called Defi (distributed finance).

Furthermore, NFT, which has been a big topic in Japan since last year, is called Non-Fungible Token (non-alternative token), but proves who owns one-point data like painting.is.This also creates value because of the characteristics of the blockchain, being secured by a trusted database.

In this way, the blockchain is web2.Even if there is no powerful administrator (platformer) in the center as in the age of 0, a currency that succeeded in creating a reliable data structure, independent distributed and very low cost (virtual).Currency), things (NFT), programs (Dapps), etc. have been created.Web3 is that using these elements will create more and more new value on the Internet.

How does the Internet change depending on the Web3?

(1) The incentive structure changes

Anyone can create cryptocurrencies and exceeds 17,000 types only on the coinmarketcap site.In the web3 world, its own virtual currency is issued for each product, creating an incentive structure.

For example, considering social media, no matter how wonderful a photo is posted on Instagram, you will not get a yen from the operator.If you become an influencer, there is a possibility that a company can call for a project, but this is an economic zone outside the Instagram, and no matter how much you contribute to Instagram, there is no possibility that you will be able to share advertising expenses.

Considering the social media on the Web3, it seems that there is an incentive that users who posted good photos can get their own virtual currency and buy and sell freely.Companies that want to advertise there will purchase the cryptocurrency in the market.Alternatively, if you want to purchase a posted image as an NFT, you can pay for the virtual currency and buy and buy it.

The blockchain game (BGC and GAMEFI) is also a powerful player on the Web3.Until now, the style of "Play To Earn" earned by playing, such as purchasing packages, pulling gachas, and paying money unilaterally, is attracting attention.By giving a financial incentive to play, what has been a profit of all the management so far can create such a game style that does not waste the effort into the game.

Such changes in the incentive structure can be diverted to any product.

(2) The owned structure changes

Until now, all products and services were the structure of the creator (company) and the user (consumer), but on the Web3, the way of the organization is DAO (independent distributed organization).

DAO is an organization that anyone can participate in by owning a token or NFT, treats its own as a voting right, determines the policy by discussions and voting by members, and the reward for contribution is virtual (safe).It is an organization that pays by currency.It does not require a central administrator, and the contract is automatically executed by a smart contract (a program is executed by a predetermined rule), so that a highly transparent organization may be realized.

By making it a structure that anyone can participate and contribute, it may be possible to create products that involve many users from the initial stage.DAO also issues its own virtual currency and pays it as an incentive to the members.If the project is successful, the virtual currency can be expected to rise, and it may be possible to create a good incentive loop like a stock option.

There is no organization that can be called a complete DAO yet, but the number of projects that involve various people from the initial stage and incorporate the DAO's ideas that share their success in accordance with many people.

The Internet swallows everything

"Software swallows the world," was written in 2011 by Mark Andrisen, who developed Mosaic, the founder of a web browser, and later introduced Venture Capital Andrisen Hollowitz.

The web3 where the blockchain is driven is trying to create a space where we live.That is the meta spring.There has been a mere virtual space for a long time, and some have attracted worldwide attention, such as "second life."On the other hand, the difference in metaberse is that virtual currency and NFT economic systems are incorporated from the beginning.In addition to simply enjoying communication, you can make money in metavers, which has the potential to be a second living area.

As described above, a new organization on the Internet called DAO has also been born.

With the blockchain brought the Internet to the Internet, the Internet swallowed the world.Not only will the original digital existing, such as games and social media, will evolve, but even living spaces and organizations will be swallowed by the Internet.In the January special feature of Media Innoation, I would like to think about Web3.

January 2022 Special Feature Web3 Super Introduction

・ [Special] What is web3? What does the new revolution on the Internet bring?

(Scheduled to be released below)

An event will be held on Wednesday, January 26!

This is the information of Media Innovation Meetup in the first year of the new year.

This time, we focus on the topic "Web3".Experts will gather for the new Internet trends starting from the blockchain.The Internet, which I just read, was "Web2."0" can now be interacted in both directions."Web3" is a co -creation world, so it is possible to live in the world.I will explain the mechanism.

It seems that a blockchain is coming, but it is a recommended event for those who do not know how to incorporate it into the media.

You will be issued a Japanese yen stable coin JPYC, and will be the representative director of JPYC Corporation, a representative director of JPYC Corporation, which is a bridge between cryptocurrent and legal currency, and DAO (independent dispersion organization).TOKYO OTAKU MODE, a co -founder of TOKYO OTAKU MODE Co., Ltd., aims to market NFT from Japan.There are four people, Kito Kiri, who is the CEO of CoinPost Co., Ltd., which operates CoinPost, which is a popular blockchain media.

■ Media Innovation Meetup #33 Future to be realized

・ Date and time 2022 (Wednesday) 17: 00-18: 30 ・ Online holding by venue ZOOM ・ Membership fee 1000 yen (free for paid members for Media Innovation)

* This event is a paid event, but you can participate free of charge for light members and premium members of Media Innovation Guild.You can use it from 980 yen per month, so please register at this opportunity (details).

■ Speaker (in no particular order)

・ JPYC Co., Ltd. Noritaka Okabe, TOKYO OTAKU MODE Co -founder and Coo Yuki, COO Yasuku, THIRDVERSE Co., Ltd.

It is a unique opportunity to catch up to the topic web3.We look forward to your participation.