We have the most meetings on Wednesdays. "Workstyle" seen from Zoom reports

There is no doubt that "Zoom" is a representative cloud service that has exploded in popularity and user numbers since the corona crisis. So, this time, how much usage has increased in 2020 at the beginning of the corona crisis, whether the number of users continues to grow even after the dramatic growth, and how it is used these days. We will explore this from Zoom's published materials, financial statements, and third-party reports.

Dramatic growth in a year of great change

First, let's look back at 2020, when the world changed dramatically. As of December 2019, the number of meeting participants using Zoom per day was 10 million worldwide, but by April 2020, it had reached 300 million. As a result, global sales for the third quarter of fiscal 2021 (November to January) surged 367% year-on-year to $777.2 million.

In Japan, comparing January and April 2020, the number of newly registered free users increased 63 times, and the number of paying customers (10 licenses or more) increased 17 times. Next, focusing on the year 2020, the number of paying customers in Japan increased from 2,500 to 20,000, sales increased about 10 times compared to the previous year, and the domestic market share was 10% compared to the previous year. Rapidly increased from less than 35%, recognition also increased to 74.7%.

Usage of Zoom

Next, the unique usage data of Zoom for the year from the end of 2020 (from November 15, 2020 to November 15, 2021) I'll take a look. Zoom is used in about 200 countries and regions around the world, with an average meeting time of 54 minutes and an average number of people of 10. Note that Wednesday is the day with the most meetings of the week, followed by Tuesday and Thursday.

According to a survey of about 1,700 people globally using Zoom (conducted by Zoom), 68% of people attended meetings in casual clothes, and almost half (47%) said, I am never allowed to eat anything in the morning.” Regarding usage scenes, 42% use Zoom from bed, 21% while walking/jogging, and 11% while traveling on public transportation. Regarding the above survey results, it may be a little uncomfortable for Japanese users.

When asked about the most common phrases while using Zoom, 71% said, "I'm muted," 57% said, "Can you see my screen?" and 21% said, "Next slide." Please." I replied. Additionally, 75% of users wave at the end of a meeting, 73% attend happy hour drinking parties and game nights, and 34% attend fitness or cooking classes. These phrases and patterns of behavior may be familiar to many users in Japan.

Also, 26% of respondents said that their favorite type of virtual background is outdoor scenery, 25% said blurred background, and 20% said business/company background. As for what is reflected in the background, 43% experienced cleaning up only part of the room that the camera projected, 43% experienced the reflection of the parent's child during the meeting, and 36% experienced the reflection of the pet during the meeting. I'm here.

Collaboration Three Powers

From here, let's take a look at Okta's "Businesses at Work 2022" report. According to the report, Zoom continues to add new users worldwide, with 37% year-on-year growth in APAC (Asia Pacific) and 45% year-over-year growth in EMEA (Europe, Middle East and Africa). The APAC region, in particular, saw a 231% surge in unique users. In North America, which can be said to be the heart of the country, we are on the 4th place, closing in on AWS, which is in 3rd place.

Zoom is currently being used in a wide range of industries, including medical institutions/pharmaceuticals, financial institutions/banking, educational institutions, and the non-profit sector. , and raising the level of client service. Among them, two fields stand out in particular: educational institutions and the technology industry. Educational institutions make extensive use of collaboration using Google Workspace and Zoom. Zoom announced that on March 23, 2020, at the beginning of the corona crisis, customers in the education sector recorded a 1,941% growth compared to 28 days ago, but the number of unique users has continued to grow since then. You can see how they are.

Meanwhile, in the tech industry, app adoption is accelerating with companies focused on collaboration. In the same report, Okta cites Google Workspace, Slack, and Zoom as the “three big powers of collaboration.” In fact, these year-over-year growth rates were significant, with Google Workspace growing 32%, Zoom 33%, and Slack 34%. Looking at its popularity based on unique users, Zoom shows an impressive 42% year-over-year growth, even after a staggering 195% growth in 2020.

Technology and Business Assets

The report also highlighted companies that purchased additional applications to augment their existing software. According to it, 45% of Microsoft 365 users who use the cloud-based ID management and integrated authentication service provided by Okta use Zoom on a daily basis. From this, we can feel the end of the era of relying entirely on one IT vendor.

Today's organizations, whether large or small, cannot meet big challenges like increased productivity with one-size-fits-all software solutions. In addition to bundled applications (such as Teams and OneDrive, which come with Microsoft's Windows), it is becoming increasingly important to augment them with industry-leading collaboration tools such as Slack, Zoom, and Box. .