Amazon GO opposition to the best trial HD is how to fight Amazon overt down co -creation base in Fukuoka

Trial Holdings of Discount Store, based in Kyushu, promoting the conversion of real retail stores to use a "smart shopping cart", AI (artificial intelligence) camera, and digital signage equipped with tablets.Fukuoka City).The point of the strategy of trying to compete with Amazon Dotcom, a smart store "Amazon Go", which is handled in the United States, is "I can't innovate with one company alone.。We followed an initiative that symbolizes the actual situation.

　At 9:30 am on July 29, 2021, at the former Miyata City, located in the middle of Fukuoka City and Kitakyushu City, a train and a bus from Hakata Station to about 1 hour and 45 minutes.A reporter presentation of the "Remote Work Town Musbu Miyako" project was held.

　Remote Work Town Musbu Miyako is a concept of regional revitalization and town development that the trial HD and Miyawaka City have concluded a cooperation agreement in 20 years and promotes and promoted.The trial HD has been developed in the Kyushu and Kanto areas, with smart shopping carts equipped with tablets, AI cameras, and large digital signage installed in the store.We have analyzed the past purchasing history of users and sales data for each product, and have been conducting various marketing initiatives at stores.Regarding the digitalization and data of retail, which is often deprived of Amazon Go, etc., it is one of the pioneers in Japan (reference article: "What is the opportunity of recommendation?

　In addition to the trial HD and the two people of Miyawaka City, the research institutions such as Kyushu University, manufacturers in partnership with trials, wholesalers, etc. are also added, and Miyako City is "Retail DX (Digital Transformation) base = retailtech.Aim to activate as a town.

　まず宮若市内にある廃校になった複数の小中学校跡地を、トライアルはもちろん、メーカーや卸、研究機関のエンジニアなどが集う研究拠点として整備。集まってきたエンジニアが住む住居棟も21年から22年にかけて併設し、豊かな自然と職住近接という環境を整え、研究･開発（R&D）の効率化を図る。当面は、福岡市にあるトライアルHD本社や同社東京オフィスで働いていたエンジニアのうち50～60人が移ってくる予定だ。

廃校を再生した研究拠点に芸術作品を展示

　Specifically, the Musubu AI (Musubu AI), a facility in which the former Yoshikawa Elementary School is re -maintained and a trial IT engineer, manufacturer, wholesale AI engineer, etc. jointly develop retail AI.Opened.The idea is to be a "place" for trial groups, manufacturers, wholesale engineers, and university researchers.The name is private, but it is said that adjustments have already been made with multiple manufacturers dispatched to Musuba AI.

　Next, the former Miyata Nishi Junior High School is established, and the center "Trial IoT Lab" is opened by the center of the present, which is developed by a smart shopping cart, AI camera, and digital signage, and has opened a full -scale.The operation has begun.This is a research base for a trial group at the start, but "Depending on the future progress, we will also use it as a place for co -creation with manufacturers, wholesale, university, etc."Mr.).

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