"Attack on Titan" The number of copies drops sharply ... Trends in comics for boys (July -September 2021)

The strongest jump is continued ... the reality of the last quarter

People's reading desires have risen not only through dedicated e -books and magazine leaders, but also via the Internet using PCs, smartphones, and tablet -type terminals.There is also an interpretation.On the other hand, paper media books have been relative to the relative standing position and have been forced to redefine and rebuild business models in multiple areas.This time, among the magazines, a comic magazine for boys who can be said to be a good partner with a gap time, published in November 2021 among the number of copies ( *) of printing certificates published by the Japan Magazine Association on a quarterly basis.Check the actual situation around the latest (quarterly) period of July -September (the third quarter of 2021, Q3 in 2021).

First of all, the reality of a comic magazine for boys, July -September 2021.The situation where "Weekly Shonen Jump" is outstanding has not changed since the previous term.He once reigned as the only double million seller (more than 2 million copies) of comic magazines for boys.However, according to the recorded records, the platform was interrupted for the first time in the January -March quarter, 2017, and it was not recovered in this term, and 2 million copies continued.Next is a somewhat old -fashioned comic magazine "Weekly Shonen Magazine", and a comic magazine "Monthly Korokoro Comic", a comic magazine mainly for boys up to elementary school students.

In the past, multiple magazines exceeded 1 million copies, but "Weekly Shonen Magazine" interrupted 1 million copies in the July -September fiscal year, 2016, so more than 1 million copies in comics for boys "Only Weekly Shonen Jump has become ".Probably this state will continue in the future.

On the other hand, the only "Weekly Shonen Jump" with more than one million copies, but the number of copies with printing certification is currently 1,3718,818.In magazines, there are return books and inventory books (unsold) (returned rates are private in the number of copies, etc.), so the number of books that have been reached to the final consumer is less than this.If you estimate with a return rate of 40 % (as far as the financial results of the listed agent company are listed, the return rate of the magazine is about 40 %), and the actual sales are about 820,000 copies.The return rate may be a little lower if it is "Weekly Shonen Jump", but the return rate by magazine is not disclosed, so the actual situation is unknown.

The magazine, when the peak was peaking in 1995, had a value of 6.35 million copies, but the current situation, which dropped to over 20 %, gives a sense of the times.With the 1 million copies of "Weekly Shonen Magazine", it is possible to catch it calmly, considering that it is a trend that has been engraved in the history of the whole magazine.

A major weekly comic magazine that is often seen in convenience stores, etc., and the number of weeks of Weekly Shonen Sunday, which made a large and bold organizational structural reform declaration, is 19250 copies this term.The number of copies has been reduced to about 22 % from 866,667 copies in the April -June 2008 period, which is the oldest data that can be easily obtained.

As you can see from the shape of the graph, there were some signs of recovering copies due to bold reforms several times, but it has not been against the overall flow.Regarding this reform, the results have not appeared in numbers at this time.Over five years have passed since the declaration started in August 2015.

On the other hand, comic magazines have been considerably digitized, and it is possible that the number of "printing" copies is not upward due to readers who have flowed in the electronic magazine version.

Plus magazines are 3 magazines ...

Next, based on public data, the sales volume transition between each magazine is independently calculated, and the situation is scrutinized.Comic magazines are susceptible to sales in the season, so scrutiny of quarterly differences can be gaped from the momentum of the comic magazine itself.On the other hand, the best way to see the most recent changes is to see this simple quarter trend.

Comic magazines whose data was not disclosed due to the circumstances and suspension of the magazine company, and comic magazines whose data was released for the first time did not appear in this graph.

Three magazines were "Ultra Jump", "Korokoroi Chivan!" And "Jump Square" that showed plus compared to the previous term this term.There are 4 certain minuses that exceed the error area (within 5 % upper and lower widths), especially the minus 50 of the "separate volume boy magazine"..3 % is a large value.

The "separate volume boy magazine" is due to the fact that the May 2021 issue (released on April 9), when the long -term serialized work "Attack on Titan" was completed in the previous term, showed a series of sales.。The recoil is minus 50.As soon as the value is 3 %.

In the final issue of "Attack on Titan", which has been developed in multimedia and has become a social phenomenon, it is convinced that the demand for the monthly magazine to be reprinted.From the perspective of long -term trends, the number of copies as if you were saying it is an increase in the number of copies.In this term, when the momentum was converged, it has returned to the normal number of copies.

"Ultra Jump" is a plus width beyond the only error area.

"Ultra Jump" shows a positive number of copies compared to the previous term in the previous fiscal year, which is an increase in the number of copies for the second consecutive term.Even in the form of the graph, you can read it in a flow like a bottom flip, so you want to expect a lot of future trends.

Verification compared to the same period of the previous year in consideration of seasonal trends

Then, the seasonal fluctuation is not necessary, and the year -on -year compared to the same period is calculated and graphed.This time, it is a verification for July -September 2021, so it is a comparison with the numbers for July -September, one year ago.Although it is a comparison between the annual base and a slightly free period, the printing results of the magazine excludes seasonal fluctuations and can be known more strictly.

Only "Ultra Jump" showed a positive compared to the same period of the previous year.On the other hand, there are 12 journals for boys who have shown negative, with 10 of them exceeding the error area.There are 7 magazines of 10 % or more.It is a place where you are worried that the rolling system is pushed and has a large decrease width.

It is often introduced in the weekly magazine released on Wednesday, and in recent years, the number of copies of the Weekly Shonen Magazine, which has attracted attention with 1 million copies, and the number of copies of the fateful rivals, Weekly Shonen Sunday.As follows.

"Weekly Shonen Magazine" has more than twice as many copies, but the number of copies decreases is slightly steep, and the difference is gradually shrinking.I would like both of them to compete in the rise, not in such a competition.

However, both magazines are developing an electronic version, and the number of users is considered to be considerable (the actual situation is unknown because the actual number is private).It is important to note that the trend of the present price, which counts only the number of paper media, is not the momentum of both magazines, but simply describing the sales trends in the paper media.

At present, as electronic books and web comics become widespread, small bookstores are closed, and comic magazines at convenience stores have continued to be shrinked and removed from shelves.The mechanisms to provide comics and support the market are also more options, expanding the area, and different ideas are being demanded.And the trend of the new colon virus has accelerated the number of opportunities to pick up paper media.

In addition, each value of the present matter is only a printing certificate, and is a development of development as a paper medium.If the content of the comic magazine is digitized and the price is paid and downloaded and sold, the value is not reflected.And the use of electronic magazines is definitely increasing.Therefore, it is important to note that the demand of each magazine itself does not necessarily decrease even if the number of printing certificates continues to decrease.

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* Number of copies with printing certificate

The average number of copies of magazines published in the quarter of the relevant quarter.It has a printing certificate, such as "this number of copies has been printed", not a nominal number of copies of the magazine company or the number of published sales.Includes unsold and returned ones.

(Note) The graphs and charts in the text are created by the author based on quotes or materials described as long as there are no special notes.

(Note) The photos in the text are based on the documents described in the text, and are taken by the author based on the materials described in the text, or taken by the author.

(Note) Articles The numbers used in the title, text, graphs, etc. may be described after exclusive decimal girders, so that they are the optimal display on the spot.Therefore, the total value of the displayed numbers may not match completely.

(Note) If the value of the graph is adjusted to make it easier to see the movement of the graph, the value of the graph axis is not zero, the value may be enclosed in a circle to catch the attention.。

(Note) In the graph, the notation of items (such as sending kana) may be abbreviated or changed to adjust the appearance.In addition, "~" may be described as "-".

(Note) "PPT" in the graph means a % point.

(Note) "(Large) Earthquake" means the Great East Japan Earthquake unless there are special or detailed notation.

(Note) This article is partially added and changed to the article published in [Gerbage News].