Why does Yamada sell "TV with Fire TV" in combination with Amazon?

Why does Yamada sell "TV with Fire TV" in combination with Amazon?

アマゾンジャパン合同会社 ジャスパー・チャン社長とヤマダホールディングス 山田昇会長

From Yamada Denki, a TV equipped with Amazon's Fire TV will be released.It will be released on March 5th, and in addition to the store under Yamada Holdings (Yamada Denki Group, Otsuka Kagu, etc.), YamadawebChildm, Amazon..Child.Sold at JP Yamada Denki.

ヤマダはなぜアマゾンと組み「Fire TV搭載テレビ」を売るのか

The built -in TV with Fire TV landed in Japan.Amazon x Yamada 5.50,000 yen ~

Fire TV plays a major role in the spread of video distribution in Japan.Amazon Prime Video is not only the top share, but also supports many other video distribution, and because of the low price of less than a few thousand yen, those who are "watching distribution on TV" after the corona.It increased rapidly.

The TV with the Fire TV has been released in the United States and other countries, but this is the first time in Japan.

Let's analyze why this measure was born and how it affects the TV market.